NEW ZEALAND CONSUMER INSTITUTE

www.consumer.org.nz

Like many of the deceptive so called consumer advocates we have mentioned above the strategy of deception used is very typical. They create an official sounding name so many consumers think they are a government body which gives them instant credibility

The New Zealand Consumer Institute uses the same deception and uses it well. (CEO David Russell pictured right)

Most New Zealand Consumers have little idea its nothing more than a private for profit business that makes its money from subscriptions while claiming to be not for profit.

What's the best way to keep the subscriptions rolling?
Simple. Use the Jenman strategy of generating publicity as this keeps the business sucking in more money and the best tried and tested way of getting plenty of free publicity is to attack anyone or any organisation with a profile.

This gets the Consumer Institute in the papers and subscriptions rolling. Too bad about the individual or company attacked but an ethical conscious comes second place to there desperate need for publicity to stay afloat. Many of the allegations the New Zealand Consumer Institute make to slander and ruthlessly defame individuals and companies, is often nothing more then baseless allegations or hearsay. Very little research by the institute is done to verify the facts nor is there any effort to make impartial views

Considering headlines with big warnings are more likely to convince journalists to write stories in the newspapers often verbatim without checking if any of the allegations are true compounds the problem. This all serves to mislead the public while raking in more subscription fees from consumers

Its hard to imagine but 3 of the cases such as Jenman, Brailey and the New Zealand Consumer Institute that we have investigated for this article are nothing more than private business profiting from slandering others which appear to be run by individuals with a victim mentality and a chip on there shoulder desperate for publicity at any costs not just because their business require it, but also because their egos seem to require constantly being in the paper.

It appears any little benefit if any of these so called consumer advocates are dwarfed by there deception of consumers and the damage they inflict on innocent parties

What gives the New Zealand COnsumer Institute the right to defame companies and organisations and why do some sections of the media give any credence to such bias warnings from them without questioning their agendas further or at least verifying the basis of their allegations.

However, the New Zealand Consumer Institute knows it doesn't have to prove allegations to get publicity but simply 'cry wolf' often. The damage to companies or individuals that become targets of the New Zealand Consumer Institute is now done as their reputations are destroyed or severely damaged and requires expensive litigation to attempt to recover some compensation.

Could it now be a case that the New Zealand Consumer Institute has cried wolf one too many times and their actions are finally being exposed.

If you have had any experiences with the New Zealand Consumer Institute either negative or positive email please feel free to contact us click here